Skills Test Library for:

Marketing Skills

Our marketing skills test library helps hiring managers understand candidate’s knowledge of marketing principles, channels including SEO, Social and digital advertising and their ability to write compelling content.

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HighMatch Marketing Skills Test

HighMatch’s Services team made up of industrial & organizational psychologists have identified a number of relevant role-based skill tests for candidates in Marketing positions on prior experience with clients in the space.

  • Digital Advertising: This test measures a person’s knowledge about use of AdWords and tools to analyze ad performance on digital media
  • Marketing: This test measures the conceptual knowledge of marketing principles, market research, consumer behavior, brand management, sales management, channel management and advertisement management
  • Marketing Fundamentals: The Marketing Fundamentals test is aimed at assessing the skill level of the test taker in identifying marketing strategies, applying pricing, setting plans, conducting research as well as creating promotions
  • Search Engine Optimization: This test measures the knowledge on the concepts of SEO, SEO planning, SEO strategies, SEO software, tools and exchanging links
  • Social Media: Multi-choice test that measures the knowledge about the different social media platforms
  • Writing Sample – Email: This test displays the writer’s ability to respond to any informal email request, set in a professional environment. The final sample, in email form, will provide an idea of the writer’s skill level in communicating information while maintaining an appropriate level of professionalism
  • Writing Sample – Market Research: This test showcases how a market research professional can present data to an audience in an approachable and descriptive manner
  • Writing Sample – Marketing: This test displays the writer’s ability to craft a short, descriptive, promotional piece. The final sample will provide an idea of the writer’s skill level in communicating the specifics of a product, promoting a product, and appealing to the public.
  • Writing Sample – Persuasive: This test showcases the writer’s ability to use persuasive language in an internal correspondence. The final sample, in memo form, will provide an idea of the writer’s skill level in providing justifications, communicating desires and using professional language toward the ends of persuasion

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HighMatch Foundational Skills Tests

Certain skills are foundational to specific discipline, in that someone applying for a role needs to have some level of expertise in these skills as a baseline to even be considered qualified as a candidate. In marketing roles, these foundational skills include:

  • Basic Office Skills: This test measures basic math and verbal skills. Topics include Basic Math (adding numbers, subtracting fractions), Business Math (business related word problems), Filing Skills (recognizing alphabetical order), Grammar, and Spelling
  • Basic Reading Comprehension: This test examines a person’s ability to draw important information from written material. Test takers are asked to read text passages and answer questions, identify words based on how they are used in a sentence, and determine whether a statement is a fact or an opinion
  • Business Etiquette: This test assesses the manners and behaviors required in the workplace. Topics covered include Client Etiquette, Effective Communication, Professional Appearance, Social Communication, Phone Etiquette, Office Ethics, and Professional Correspondence. It’s appropriate for any applicant, from entry level to executive level, that is required to know appropriate business behaviors
  • Business Writing: This test assesses a person’s abilities in brainstorming, proper grammar, organization skills, and vocabulary
  • Digital Advertising: This test measures a person’s knowledge about use of AdWords and tools to analyze ad performance on digital media
  • Office Grammar and Spelling: This test measures a person’s knowledge of spelling, sentence structure, punctuation, and word usage. This test is designed for people who need verbal and written skills in order to perform a job successfully
  • Reading Comprehension: This test examines a person’s ability to draw important information from written material. The material covered includes passages on an environmental cause, a medical procedure, stock market charts, legal regulations, corporate trends, science, and historical architecture. These topics were chosen to expose a person to a variety of writing styles
  • Microsoft Excel: Fast, mobile assessment that tests a candidate’s knowledge of the domains measured by the Microsoft MO-200 Excel 365/2019 Certification
  • Microsoft PowerPoint: Fast, mobile test that tests a candidate’s knowledge of the domains measured by the Microsoft MO-300 Powerpoint 365/2019 Certification
  • Microsoft Word: Fast, mobile test that tests a candidate’s knowledge of the domains measured by the Microsoft MO-100 Word 365/2019 Certification

Don’t see a specific skill? Connect with a Skills Product Specialist to discuss your needs.

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Customizable MS Office Testing

HighMatch’s suite of Microsoft Office skills tests are fully ADA / WCAG-2 compliant for accessibility and accommodation, is fully customizable and built from the ground up for mobile.

They feature SMS invitations and reminders, a mobile-optimized candidate experience and the ability to customize the questions, scoring and reporting to your specific needs.

Tests include:

These tests were written by expert technical writers with 20+ years of experience, including developing content directly for Microsoft, and have been rigorously tested by our in-house team of I/O psychologists with a large group of professional users.

Try a sample MS Office Test

What Makes a Stellar
Marketing Employee?

We have helped a number of our clients identify high-quality marketing candidates over the last two decades, and, as a result, we’ve developed an in-depth understanding of the personality traits, aptitudes and skills required for success in this role.

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HighMatch’s Marketing Skills Test Library

HighMatch is a modern pre employment assessment platform that identifies top talent, keeps strong candidates in your pipeline, and re-skills current employees.

Choose from either custom or packaged assessment based on the specific needs of your organization, and allow your candidates to benefit from an intuitive, mobile-first platform that works to build a holistic index of their capabilities.

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