CASE STUDY
How a Hospitality Company Increased Their Revenue Per Rep by 140%
HighMatch helped the team increase sales by 17% per month through better hiring.
17 %
Increase in monthly sales
THE CHALLENGE
Inconsistent Sales Performance Was Limiting Growth
Sales reps played a critical role in this hospitality company’s growth, but hiring results were mixed. A small group of reps consistently drove the majority of sales, while others struggled to meet expectations.
Leadership needed a clearer, more reliable way to evaluate sales candidates and build a team that could consistently perform at a high level.
The Hiring Challenges
Mismatched performances
A small group of reps generated most of the revenue.
limited predictive insight
Interviews didn’t reveal who would succeed on the job.
inconsistent hiring outcomes
Hiring decisions varied and results were unpredictable.
THE HIGHMATCH APPROACH
From Mixed Results to a Clear Sales Hiring Model
HighMatch partnered with sales leadership to define what success looked like in the role. Using role-specific benchmarking and performance data, the team identified the traits most closely tied to strong results and built a custom job profile to evaluate candidates consistently.
BENCHMARK
Identified the personality and cognitive traits tied to top sales performance.
BUILD
Created a custom job profile aligned to real sales demands.
APPLY
Used HighMatch insights to guide hiring decisions and interviews.
THE RESULTS THAT MATTERED
Stronger Sales Performance and Clearer Hiring Decisions
140%
More monthly revenue from high-match reps
Improved attendance and attitude scores
17%
Year-over-year sales increase
After 12 months of performance across 25 sales reps, the impact was clear. Reps with a high job match generated an average of 140% more revenue per month than low-match reps.
Recommended reps also earned higher ratings for attendance and attitude, while overall sales increased by $2.4 million YoY, a 17% gain. With a clear hiring model in place, leadership could confidently identify candidates more likely to perform and contribute in the long term.
Ready to Improve Sales Hiring Outcomes?
