industry: Retail
challenge: Turnover Reduction

Royal Cup reduces turnover by 47% using HighMatch

Royal Cup Coffee is a premium importer, roaster and distributor of coffee with markets in the United States, Mexico and the Caribbean.


  • Reduce turnover in key positions
  • Improve their hiring process


  • Integrate HighMatch into the hiring process
  • Apply HighMatch insights to development initiatives


  • Turnover dropped 47% after implementing HighMatch
  • New employees excelled faster after implementing HighMatch


Reinvent the company’s hiring process

Royal Cup Coffee prides itself on providing a unique personal touch and dedicated service to all of its customers, making the composition of its team an absolutely critical component to its success. The company believes “it takes the best people to deliver the best service.”

“Without the right people, we’re going nowhere,” declares Hatton Smith, CEO of Royal Cup. “The success of our business is absolutely dependent on making sure every person we hire can achieve our high standards and excel at what we are asking that individual to do. We needed a partner to help us find the right people to protect our customer-centric focus and to help us hold on to these people, fostering the growth of our employees and our organization as a whole.”

HighMatch responded to Royal Cup’s challenge by reinventing how the company recruits, screens, and hires its top-flight people.


A new selection system

The foundation for a high-performing workforce begins with hiring candidates who are well-matched for their positions. Smith and his team use the HighMatch Assessment to evaluate candidates, helping their hiring managers determine whether a candidate is a good fit for what they are being asked to do.

After a manager has hired the right candidate for the job, it’s critical that the new employee is on-boarded as quickly as possible. Smith states, “Because of our work with HighMatch, once the individual is hired, the hiring manager really owns that person’s satisfaction with the job. The manager continues an ongoing process of job counseling and quarterly reviews to ensure the new employee’s satisfaction. It’s what really makes us unique.”

“HighMatch provided us with solid, people-centered tools that are designed to be executed efficiently. A manager spends more time with a new employee up-front, but the result is more time and money saved and less turnover in the long run,” concludes Smith.


Massive reduction in turnover

Following implementation of HighMatch, turnover in key positions dropped by 47% at Royal Cup Coffee, leading to a positive impact on revenue growth.

Other results include:

  • A revamped recruiting, hiring and screening program.  By coupling this selection system with HighMatch, they now match the right person to the right job and retain their most important asset: their people.
  • New employees excel faster at Royal Cup Coffee than they did before their work with HighMatch.
  • Managers take responsibility for fostering the growth of their employees using HighMatch assessment data  and, in turn, the growth of the company.

“[HighMatch] provides feedback much faster, and with much greater detail, than the other assessment we were previously using. We take insight from the assessment and use it to dig deeper when interviewing a candidate.”

~ Hatton Smith, CEO, Royal Cup

Health Choice One

Health Choice One is a different kind of insurance company.  Since 2002, they have been committed to making the health insurance buying experience positive.

  • Function/Roles: Sales
  • Industry: Insurance
  • Challenge: Better Quality Hires

Shea Properties

Shea Properties is a leader in the real estate industry because of its unique approach to transforming land into premier living, working, and shopping environments.

  • Function/Roles: Sales
  • Industry: Residential Construction
  • Challenge: Turnover Reduction

Royal Cup Coffee & Tea

Royal Cup Coffee is a premium importer, roaster and distributor of coffee with markets in the United States, Mexico and the Caribbean.

  • Function/Roles: Sales
  • Industry: Food & Beverage
  • Challenge: Turnover Reduction

HighMatch has transformed recruiting for companies of all sizes, and we’re thrilled to share their stories.

See all case studies

Have Better Interviews

Interviews are an opportunity to take insights from the Candidate Report and dive deeper, ensuring alignment between the role, the individual and the organization.

This guide provides actionable tips on how to have more meaningful interviews, from asking relevant questions, making the interview conversational and avoiding conversation threads that can lead to unconscious bias.


Need a different guide to improve your hiring process?
If so, then look no further!

Whether you are new to recruiting or an experienced hiring manager, our guides have something for you.

Ready to learn how HighMatch can help your business? Schedule a demo today!

Get Started