CASE STUDY

How Royal Cup Coffee Reduced Turnover by 47%
Royal Cup Coffee, a premium roaster and distributor, partnered with HighMatch to identify candidates who fit their customer-focused culture and reduced turnover.
THE CHALLENGE
Turnover Was Weakening Service Quality and Growth
Royal Cup Coffee prides itself on a strong service culture and personal customer relationships. But high turnover was making it difficult to maintain consistency, grow talent internally, and support long-term customer satisfaction.
They needed a hiring solution that reliably identified candidates who matched the demands of the role and embodied their customer-centric values.
The Hiring Challenges

High Turnover
Too many new hires were leaving early, disrupting service.

INCONSISTENT FIT
Resumes alone weren’t surfacing the right customer-oriented traits.

LIMITED INSIGHT
Managers lacked visibility into strengths and development needs.
THE HIGHMATCH APPROACH
From Culture Guesswork to Data-Driven Fit
Royal Cup Coffee began using the HighMatch Assessment to evaluate candidates for both role fit and alignment to their service-driven culture. Hiring managers received clearer insight into each candidate’s strengths and risk areas, making interviews more focused and predictive.
BENCHMARK
Identified the traits and qualities most tied to success in Royal Cup’s service-oriented roles
BUILD
Assessments helped managers determine whether candidates were suited for what the job required
VALIDATE
Managers used assessment insights to deepen interviews and support post-hire development

THE RESULTS THAT MATTERED
47% Reduction in Turnover
47%
Decrease in
turnover
Faster
Ramp
Managers More Engaged in Employee Development
After implementing HighMatch, turnover dropped by 47%, delivering a meaningful impact on revenue growth. New hires excelled faster, and managers became more proactive in developing their teams using assessment insights.

[HighMatch] provides feedback much faster, and with much greater detail, than the other assessment we were previously using. We take insights from the assessment and use those to dig deeper when interviewing a candidate.
Hatton Smith, CEO, Royal Cup Coffee and Tea
READ THE FULL CASE STUDY: Case Study-Royal Coffee Company-READY FOR NAV

