Skills assessment Test for

Marketing Positions

Ensure prospective marketing candidates have the qualities, hard skills and technical acumen necessary for success in today’s analytics-driven, multi-channel environment with our Marketing Skills Assessment Test.

Marketing Skills Assessment Test

Finding qualified marketing candidates is challenging in the best of times; it’s even harder in a hot job market flooded with unqualified candidates who look good on paper, but lack the necessary qualities and skills to move your business forward.

We have deep experience helping our client partners identify candidates with the high impact traits and hard skills that influence success in marketing roles.


  • Marketing Manager
  • Marketing Associate
  • Public Relations Specialist
  • Marketing Research Analyst
  • Search Marketing Strategist

Most companies have at least one rockstar marketer. They are successful, tenured and raise morale just by showing up. 

A HighMatch Job Analysis coupled with a Benchmark Study is a great way to identify the personality traits, cognitive abilities and skills that make them so successful. You can even apply that rockstar profile as a filter to your candidate pool.

Marketing Job Functions

HighMatch’s Marketing Skills Assessment Test evaluates candidates for the hard skills and traits necessary to improve your organization.

When assessing technical skills for marketing positions, it’s important to keep the critical job functions in mind so you have an effective frame of reference of what to look for in a candidate.

Those Include:

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.See more occupations related to this task
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services

What Makes a Rockstar Marketing Employee?

We have helped a number of our clients identify high-quality marketing candidates over the last two decades, and, as a result, we’ve developed an in-depth understanding of the personality traits, aptitudes and skills required for success in this role.


Personality Traits

  • Integrity: Job requires being honest and ethical
  • Attention to Detail: Job requires being careful about detail and thorough in completing work tasks
  • Dependability: Job requires being reliable, responsible, and dependable, and fulfilling obligations
  • Persistence: Job requires persistence in the face of obstacles
  • Cooperation: Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude


Aptitude Abilities

  • Logical Problem Solving: measures the ability to think through large, complex problems in a linear, step-by-step way.  It has direct bearing on an individual’s ability to weigh pros and cons of potential decisions, consider the consequences of potential courses of action, and choose the option that is most sensible
  • Rapid Problem Solving: the ability to deal with many problems, one after another quickly. It requires developed abstract reasoning skills to quickly recognize links and commonalities between seemingly unrelated objects.  It has direct bearing on a candidate’s ability to diagnose problems and develop solutions quickly
  • Spatial Visualization: the ability to hold, manipulate, and think about three dimensions. This ability has direct bearing on someone’s ability to work with physical/digital systems (both physical and digital) that have multiple parts and components that contribute to the overall system
  • Vocabulary: the measure of the richness of someone’s vocabulary.  It has direct bearing on their fluidity in communication and their ability to process and understand written documents and spoken instructions – as well as the ability to write and speak clearly


Skill Tests

  • Digital Advertising: This test measures a person’s knowledge about use of AdWords and tools to analyze ad performance on digital media
  • Marketing: This test measures the conceptual knowledge of marketing principles, market research, consumer behavior, brand management, sales management, channel management and advertisement management
  • Search Engine Optimization: This test measures the knowledge on the concepts of SEO, SEO planning, SEO strategies, SEO software, tools and exchanging links
  • Social Media: Multi-choice test that measures the knowledge about the different social media platforms
  • Writing Sample – Market Research: This test showcases how a market research professional can present data to an audience in an approachable and descriptive manner
  • Writing Sample – Marketing: This test displays the writer’s ability to craft a short, descriptive, promotional piece. The final sample will provide an idea of the writer’s skill level in communicating the specifics of a product, promoting a product, and appealing to the public.

Hire Great People

Hiring great people is hard. Really hard.

This guide teaches you how to recruit top-notch candidates, how to quickly weed out average candidates, and how to conduct interviews that reveal the real candidate.


Need a different guide to improve your hiring process?
If so, then look no further!

Whether you are new to recruiting or an experienced hiring manager, our guides have something for you.

HighMatch’s Marketing Skills Assessment Test

HighMatch is a modern pre-employment assessment tool that identifies top talent, keeps strong candidates in your pipeline, and re-skills current employees.

Choose from either custom or packaged assessment based on the specific needs of your organization, and allow your candidates to benefit from an intuitive, mobile-first platform that works to build a holistic index of their capabilities.

Ready to start measuring what matters? Speak with a Marketing Product Specialist.

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