Pre-Employment assessments for

Marketing Positions

Ensure prospective marketing candidates have the qualities, hard skills and technical acumen necessary for success in today’s analytics-driven, multi-channel environment with our Marketing Assessment Solution.

marketing assessment

Personalized assessments

HR teams hiring for marketing positions need an efficient hiring process that identifies candidates at all job levels that align with both the role and culture.

HighMatch’s personalized assessment solution includes independently validated measures that can assess a candidate’s for only those specific qualities that matter most in the role, using your preferred language.

Employment Outlook

marketing managers employed in the us

average age of a marketing manager in the us

average salary of a marketing manager in the us


Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.

Responsibilities include developing pricing strategies with the goal of maximizing the profits or market share while ensuring the firm’s customers are satisfied.

When assessing candidates, it’s important to keep the critical job functions in mind so you have an effective frame of reference.

critical job functions Include:

  • Develop pricing strategies
  • Identify, develop, or evaluate marketing strategy
  • Formulate, direct, or coordinate marketing activities
  • Evaluate the financial aspects of product development
  • Develop public relations strategies

Measure anything, at any stage

HighMatch has a full suite of content capabilities, enabling our team to approach each role differently.

Our personalization process identifies those capabilities we need to employ to measure what matters most.

Each content capability is made up of independently validated measures that can be used in any combination and at any stage of the hiring process.

We Understand

Marketing Roles

Between developing the next big campaign and planning the launch of your next big product, there’s no room for mistakes when it comes to hiring these roles.

We have over two decades helping our client partners identify candidates with the high impact traits, abilities and skills that influence success in marketing roles.

popular roles include:

  • Marketing Manager
  • Marketing Associate
  • Public Relations Specialist
  • Marketing Research Analyst
  • Search Marketing Strategist


Personality Traits

  • Integrity: Job requires being honest and ethical

  • Attention to Detail: being careful and thorough

  • Dependability: being reliable and fulfilling obligations

  • Persistence: persistence in the face of obstacles

  • Cooperation: being pleasant with others on the job

marketing staff personality traits

marketing abilities


Aptitude Abilities

  • Spatial Visualization: Ability to hold, manipulate, and think about three dimensions in one’s mind

  • Numerical Reasoning: Numerical aptitude and ability to interpret, analyze, calculate, and draw conclusions using numbers and data sets

  • Logical Problem Solving: Ability to draw accurate conclusions based on observations and experiences


Skill Tests

HighMatch has several relevant tests for this function, all of which can be tailored to your specific role. They include:

  • Microsoft Excel: a quick, mobile-friendly assessment designed to test a candidate’s knowledge of MS Excel

  • Microsoft Word: a fast yet comprehensive assessment designed to test a candidate’s knowledge of MS Word

  • Math Fundamentals: A short, fast skills assessment that tests candidate’s understanding of basic math concepts

For larger organizations, HighMatch can also quickly create short, personalized skills tests covering topics like Website Analytics or Digital Advertising, all powered by our modern, mobile-first assessment engine and tailored to your roles.

A platform for today’s workforce

HighMatch’s modern, powerful assessment platform was built to support the unique needs of larger organizations.

Our intuitive client dashboard offers candidate insights at a glance, inclusive of a single roll-up score alongside personalized competencies in your preferred language.

Our mobile candidate experience provides a fast, seamless and inclusive way to measure candidates against those competencies that matter most in your organization.

HighMatch dashboards

HighMatch dashboards are highly personalized, from the competencies reported on to sections, measures, ranges and targets ~ even the look and feel can be tailored to your needs.

Features include:

  • Single Score: a single roll-up performance score
  • Custom Ranges: flexible, client-defined score ranges
  • Topic Scores: tailored topic scores for key sections
  • Answers Tab: easily review answers to questions
  • Action Tabs: email or call applicants with one click
  • Interview Guides: tailored question prompts
  • Development: recommendations for improvement

All content shown for each measure across all sections can be tailored to your needs, using your preferred language.

see a sample report
Sample Candidate Reports

support for every level

Whether you are hiring for high volume hourly positions or hiring your next senior executive, we have you covered.

HighMatch is the only assessment vendor to offer personalized assessment solutions for roles across the professional spectrum.

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They Trust HighMatch:

Ready to start measuring what matters? Speak with a Marketing Product Specialist.

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